Built by leaders, driven by purpose.

Living on Purpose serves youth, athletes, and women through three interconnected programs grounded in housing stability, financial literacy, and mentorship that builds generational change.

Three programs. One ecosystem.

Our theory of change

Stable Housing→Financial Competency→Education & Workforce→Entrepreneurship→Community Leadership.

Athletes mentor youth, women build businesses, and stabilized youth become tomorrow's community leaders. Each program enriching the next, every life changed strengthening the whole.

The people behind the mission

Mariah Cooks

Co-Founder & CEO · Justice, Housing Stability & Economic Mobility

A San Francisco-based attorney, former NCAA and professional athlete, and lifelong community advocate raised inside the legacy of Changing Faces Inc. Mariah leads with the conviction that stable foundations, trusted mentorship, and clear pathways to education and employment are not optional. They are the foundation of generational change.

Tiffany "Tip" Hayes

Co-Founder · Financial Literacy, Mentorship & Community Investment

A 2X WNBA All-Star and NCAA champion who channels what she's earned on the court into real opportunity for underserved youth and athletes. Everything Tiffany builds is grounded in a commitment to community, using what she's earned to open doors, invest back, and leave people and places stronger than she found them.

Sheri Macdonald

Co-Founder & Board Chair · Equity, Strategy & Cross-Sector Partnership

A globally respected equity and inclusion leader who builds high-trust partnerships that move resources into communities across venture capital, entrepreneurship, and nonprofit leadership. Sheri's work is grounded in a simple belief: equity is built through sustained investment and systems that help people thrive, not just survive.

Our Roots · Changing Faces Inc.

Three decades. One mission.

30 Years of Service
1,000+ Youth Served Through Changing Faces
2 Hubs · Central Coast and the Bay

For thirty years, Changing Faces Inc. has served youth on California's Central Coast through residential treatment, mentorship, and the kind of stable support that turns disrupted childhoods into purposeful adulthoods. Living on Purpose was born from that work.

Three women, three paths into the same legacy. Mariah Cooks raised inside Changing Faces. Tip Hayes bringing a 2X WNBA All-Star career and a conviction that sport translates to wealth. Sheri Macdonald bringing decades of equity and partnership work. Together they extend the mission from the Central Coast to the Bay.

Change one face at a time, and watch the community change with them.

Changing Faces Inc. · 501(c)(3) · EIN 31-1601637 · "Best Residential Treatment Program" 2023 · 2024 · 2025

Our board

Our Board of Directors provides strategic governance and accountability, ensuring we effectively serve youth, athletes, and women historically under-resourced, through collaborative, mission-driven work that builds generational change.

Athlete Relations