Career Transition Coaching
Personal brand strategy, identity work, and second-career discovery led by athletes who have already made the transition.
Life after sport is the next championship
The Challenge
The post-career cliff
Most professional athletes leave their sport before 30, often without the network, capital, or career path their peers built over a decade. Research on NFL bankruptcy filings found financial distress reached roughly 15.7% of players within twelve years of retirement (Carlson et al., 2015), and the same pattern plays out across leagues.
Athletes of Purpose was built for this transition, offering career coaching, wealth-building education, and a community of operators who have already made the move themselves.
What we provide
Five interconnected pillars built around the athlete's transition into the next chapter.
Financial Literacy & Asset Management
Sophisticated income management, tax structuring, and protection planning tailored to the athlete earning curve.
Wealth Building & Investment
Direct access to vetted deal flow, founder networks, and the same wealth-building tools institutions use.
Entrepreneurship & Business Formation
From idea to founded company. Legal structures, capital strategy, and mentorship from active operators in the room.
Community Leadership & Mentorship
Athletes who have earned platforms learn to use them, mentoring the next generation of youth and athletes coming up behind them.
Past Programming · Tip-Off Academy
Led by 2X WNBA All-Star Tiffany Hayes
Where athletes give back
Athletes lead financial literacy and skills workshops with the next generation, modeling what comes after sport. The room sees a champion teaching, not just performing.
Direct mentorship between athletes and youth. Shared experience between people who have stood in the same rooms, faced the same questions, and chosen what to build next.
Each athlete reached creates ripple effects across their team, family, and community network. Influence compounds when it is invested back into the people coming up next.
Recognition
Recognized for the work
The 2025 WNBA Community Cares Award honored the program's impact across the Bay Area, and 100 Black Men of the Bay Area named Living on Purpose a Community Service honoree.