Women's sports just crossed 15% of total sports media coverage, up from 5% a few years ago. Sponsorship is now growing 50% faster than men's leagues. 46 billion minutes of women's sports were consumed in the U.S. in 2025. The momentum is real. The questions about where to direct it next are wide open.
Each team takes one angle, marketing, sponsorship, media, community, or policy, and turns it into a working pitch by 4 PM.
Mentors coach you through it. Judges pick winners. Winners present that night to a room of athletes, investors, and operators who decide what gets built next.
Impacting generations. Mothers and their teen children · Free for every team · Lunch included
Co-Produced by Living on Purpose × Rhymes with Reason · In partnership with St. Leonard's Ministries and Grace House · Part of WNBA All-Star Weekend, Chicago
The day kicks off with energy-setting, music, and a clear view of the challenge ahead.
A WNBA player walks you through their story and the playbook they used to turn it into impact.
Crash course in social entrepreneurship. Teams form, and each team picks the angle they're hacking on.
Define the problem and dig into the data with mentors in breakout rooms.
Eat, recharge, and talk shop with the athletes and speakers in the room.
Structures, IP, founder relationships. The basics every operator should hear once.
Solution development and pitch deck. Mentors rotate through breakout rooms with feedback.
Reset with basketball drills, music, and air. The best teams pace themselves.
Each team presents. Judges award the winners. Top teams advance to the evening showcase.
Every student who completed the day takes a seat at the United Center for the Skills Competition.
Arrive to a curated brunch. Students are mid-build across the floor. Networking with athletes, founders, and fellow sponsors.
High-level conversation on wealth-building, financial literacy, and closing the equity gap. Athletes, investors, and finance executives in moderated discussion.
Watch student teams refine their venture concepts with mentors in real time. Open networking continues across the floor.
Women athletes on life beyond sport, entrepreneurship, mental health, community impact, and leading with intention.
Student teams pitch live to judges. LOP presents a scholarship award on stage. Donor matching moment, visible impact for sponsors.
The summit concludes. Awards announced. Private reception for sponsors, athletes, and talent.
Rhymes with Reason has run social entrepreneurship summits with school districts across the country. The outcomes data is consistent, measurable, and growing.
200+ students · multiple high schools
25 students · single cohort
Cross-school teams identified real community challenges and built pitches centered on social impact through entrepreneurship. Measurable growth in:
In just one day (seven hours), students leave with stronger problem-solving skills, confidence in communicating ideas, and a developing identity as change makers, a movement toward "I can solve problems in my community."
2X WNBA All-Star, NCAA champion, and lifelong investor in the next generation of women athletes.
San Francisco-based attorney, former NCAA and professional athlete, leading on legal and business formation.
Hackathon facilitator and architect of the summit framework, leading workshop sessions and the day's flow.
Tech and entrepreneurship voice, on hand for STEM mentorship and product feedback during the hackathon sessions.
A current WNBA player joining the morning keynote. Confirmation coming soon.
Additional founders, operators, and investors from across LOP and RwR's national networks.