Athletes of Purpose
Career transition and wealth-building for former athletes, turning discipline and influence into sustainable careers and community impact.
Learn More →If you have breath, you have purpose
We close the generational wealth gap through housing, financial literacy, and mentorship for youth, athletes, and women building their next chapter.
Where purpose meets a plan
Women of Purpose
Inside-out development for women building financial independence, leadership, and community, through biweekly workshops and cohorts.
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Youth of Purpose
Housing stability and leadership development for youth ages 14–24 exiting foster care, probation, and residential treatment.
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A Thirty-Year Story
Three decades of work became Living on Purpose
Born from Changing Faces Inc., a thirty-year residential program for youth on California's Central Coast. Founded by three women extending the legacy into the Bay: Mariah Cooks raised inside the work, Tip Hayes bringing a 2X WNBA All-Star career, and Sheri Macdonald bringing decades of equity and partnership.
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Recognized by
2025 WNBA Community Cares Award
2026 AREAA Nonprofit Beneficiary
100 Black Men of the Bay Area
Changing Faces Best Residential Treatment 2023 / 2024 / 2025
Our advisory board spans sport, business, law, and technology, with leaders from some of the world's most recognized institutions.
Upcoming Event ▸ July 24, 2026
All-Star Impact House
The most purposeful room during All-Star Weekend brings together athletes, investors, and leaders for one day in Chicago dedicated to equity, impact, and what comes next. This is where sport meets the work of generational change.